Wednesday, December 08, 2004

Shalina Eye Openers Coffee for your morning wake-up. Eye Openers Coffee.

Shalina Eye Openers Coffee for your morning wake-up. Eye Openers Coffee.

Coffee Lovers Get Delicious New Fairtrade Choice
The launch of a new coffee roaster, Glo Coffee, brings a fresh range of speciality Fairtrade and Organic coffee options. Glo wholesales to coffee shops and retailers, but also provide a direct-to-consumer service through its www.glocoffee.com website, where coffee lovers can take advantage of the "roast-to-order" service and get the very freshest, tastiest coffee, guaranteed to be roasted within 48 hours of posting.

(PRWEB) April 8, 2004 -- Glo Coffee today announced its public launch, and immediate availability of its fine range of freshly roasted coffees. Glo brings a deliciously tempting proposition for coffee drinkers through its commitment to coffee excellence and fair treatment of producers. Combining a high quality variety of coffee beans with a roast-to-order service, customers can purchase online at http://www.glocoffee.com and their orders will be dispatched within 48 hours of roasting. Additionally, all coffee made by Glo bears the Fairtrade Mark.

Wendy Holt, Managing Director and Founder of Glo Coffee explains:
"There are a number of factors to consider when trying to make the perfect cup, not least of which are: the quality of the beans; the roasting method; and the period of time that has passed since the coffee was roasted and ground. Glo uses the highest quality Arabica beans, which we roast for maximum taste. We always wait until an order has been placed before we roast: this ensures that when the coffee is received it is at its optimum, and will stay fresh longer."

Coffee supplied by Glo is packaged in air-tight bags containing a one-way valve: this allows it to be packaged immediately after roasting and will therefore be at its absolute freshest when it arrives. The range includes Single Origins, Glo Blends, and Espresso, with whole bean and multiple grind options. Most of the range is also certified Organic.

Describing Glo's relationship with the Fairtrade Foundation, Holt also stated:
"In establishing Glo, it became very clear to us that we had to source our products in a responsible way. Whilst there are various levels of fairness in the treatment of coffee farmers within our industry today, we believe that only coffee carrying the FAIRTRADE Mark has the independent guarantee that producers in developing countries are getting a better deal.”

In addition to consumer sales, Glo supplies business customers, coffee shops, restaurants and retail food establishments, with special discounts available to charities, churches and not-for-profit organisations.

Glo Coffee is a member of the SCAE (Speciality Coffee Association of Europe), a trade association committed to quality and coffee excellence.

The Glo Coffee Lineup
The following coffees have immediate availability, with additional ranges being announced over the next couple of months:

Glo Colombian, Glo Sumatran Organic and Glo Sidamo Organic: Three single origin high quality Arabica coffees, each delivering the distinct flavours of their regions.

Glo Harmony Organic: The harmonic relationship between some African and Indonesian coffees is the inspiration for this blend, the best known being the classic Mocha-Java. Glo Harmony is roasted to the darker side of medium, creating an interesting and balanced cup.

Glo in the Dark:: A dark strong cup to give that “wake me up” feeling, or also great with a touch of cream for an after-dinner treat.

Glo Espresso: A softer aromatic choice for the espresso lover, creating a smooth cup.

Each Glo Coffee product is available in 227g and 1kg bags, with the choice of either whole beans or a selection of grind types. All carry the Fairtrade Mark.

About Fairtrade
Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay above market prices, Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their lot and have more control over their lives.

About the Fairtrade Mark
The Fairtrade Mark is an independent consumer label which appears on UK products as a guarantee that they have given their producers a better deal. The Mark is awarded by the Fairtrade Foundation, a registered charity set up by CAFOD, Christian Aid, Oxfam, Traidcraft Exchange and the World Development Movement. It shares internationally recognised Fairtrade standards with initiatives in 17 other countries, working together as Fairtrade Labelling Organisations International (FLO).


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