Wednesday, December 08, 2004

Shalina Chocolate Cherry Coffee for your morning wake-up. Chocolate Cherry Coffee.

Shalina Chocolate Cherry Coffee for your morning wake-up. Chocolate Cherry Coffee.


Mission: "Coffee for Our Troops"
Thousands of Pounds of Coffee Being Shipped to U.S. Troops in Iraq & Afghanistan

Sacramento, CA (PRWEB) November 24, 2004 -- American troops serving in Operation Iraqi Freedom (Iraq) and Operation Enduring Freedom (Afghanistan) will soon be receiving a strong message of support from Sacramento.

Hundreds of pounds of ground coffee are being shipped as part of the “Coffee for Our Troops” program. The program is a partnership between two Sacramento-based entities: non-profit Move America Forward (www.MoveAmericaForward.org) and premium coffee roaster, Cornerstone Coffee (www.CornerstoneCoffee.com).

The best part is the fact that each bag of ground coffee being shipped over is “sponsored” by an American who supports our troops. The bag of coffee is accompanied by a message of support that the individuals write themselves. Move America Forward then sends over the coffee (along with message of support) directly to troops in Afghanistan and Iraq.

“The brave men and women of our armed forces are making heroic sacrifices to fight terrorism overseas so that we don’t face attack here at home. During this holiday season you can’t help but think about the fact that our troops are in harms way, thousands of miles from family and friends. It is incumbent upon us to take steps to show them how much we appreciate them and all that they are doing,” said Howard Kaloogian, Chairman of Move America Forward.

Cornerstone Coffee was chosen by Move America Forward to provide the coffee because of their unmatched quality and dedication to supporting our troops and the missions they are serving on.

“We are so very grateful to our troops serving in Iraq and Afghanistan and we want them to know how many Americans support them. It is our honor and privilege to provide the coffee for this program, and our goal is to see to it that every unit that desires the highest quality coffee receives it,” said Burke Hodge, president of Cornerstone Coffee.

Americans have already sponsored several hundred pounds of coffee. The coffee is first specially roasted at Cornerstone Coffee’s roasting facility. Then the coffee is packaged along with letters of support at Move America Forward’s headquarters at 770 L Street – Suite #950 in Downtown Sacramento. The packages are then taken to the downtown Sacramento Post Office facility at 801 I Street.

Individuals can sponsor their own bag of coffee to be shipped over to our troops. To participate, log on to www.MoveAmericaForward.org and follow the order instructions. For $11.95 a 12 ounce bag of premium ground coffee will be shipped to a U.S. serviceman or woman serving in Iraq or Afghanistan along with a note from the person placing the order. The individuals message, their name and their city and state will be printed out and affixed to the bag of coffee so the troops know who paid for the coffee and read their message of support.



Shalina Chocolate Almond Coffee for your morning wake-up. Chocolate Almond Coffee.

Shalina Chocolate Almond Coffee for your morning wake-up. Chocolate Almond Coffee.


Mission: "Coffee for Our Troops"
Thousands of Pounds of Coffee Being Shipped to U.S. Troops in Iraq & Afghanistan

Sacramento, CA (PRWEB) November 24, 2004 -- American troops serving in Operation Iraqi Freedom (Iraq) and Operation Enduring Freedom (Afghanistan) will soon be receiving a strong message of support from Sacramento.

Hundreds of pounds of ground coffee are being shipped as part of the “Coffee for Our Troops” program. The program is a partnership between two Sacramento-based entities: non-profit Move America Forward (www.MoveAmericaForward.org) and premium coffee roaster, Cornerstone Coffee (www.CornerstoneCoffee.com).

The best part is the fact that each bag of ground coffee being shipped over is “sponsored” by an American who supports our troops. The bag of coffee is accompanied by a message of support that the individuals write themselves. Move America Forward then sends over the coffee (along with message of support) directly to troops in Afghanistan and Iraq.

“The brave men and women of our armed forces are making heroic sacrifices to fight terrorism overseas so that we don’t face attack here at home. During this holiday season you can’t help but think about the fact that our troops are in harms way, thousands of miles from family and friends. It is incumbent upon us to take steps to show them how much we appreciate them and all that they are doing,” said Howard Kaloogian, Chairman of Move America Forward.

Cornerstone Coffee was chosen by Move America Forward to provide the coffee because of their unmatched quality and dedication to supporting our troops and the missions they are serving on.

“We are so very grateful to our troops serving in Iraq and Afghanistan and we want them to know how many Americans support them. It is our honor and privilege to provide the coffee for this program, and our goal is to see to it that every unit that desires the highest quality coffee receives it,” said Burke Hodge, president of Cornerstone Coffee.

Americans have already sponsored several hundred pounds of coffee. The coffee is first specially roasted at Cornerstone Coffee’s roasting facility. Then the coffee is packaged along with letters of support at Move America Forward’s headquarters at 770 L Street – Suite #950 in Downtown Sacramento. The packages are then taken to the downtown Sacramento Post Office facility at 801 I Street.

Individuals can sponsor their own bag of coffee to be shipped over to our troops. To participate, log on to www.MoveAmericaForward.org and follow the order instructions. For $11.95 a 12 ounce bag of premium ground coffee will be shipped to a U.S. serviceman or woman serving in Iraq or Afghanistan along with a note from the person placing the order. The individuals message, their name and their city and state will be printed out and affixed to the bag of coffee so the troops know who paid for the coffee and read their message of support.


Shalina Guatemalan Antigua Coffee for your morning wake-up. Guatemalan Antigua Coffee.

Shalina Guatemalan Antigua Coffee for your morning wake-up. Guatemalan Antigua Coffee.


CoffeeSamples.com launches creating a service allowing coffee suppliers to connect directly with coffee connoisseurs worldwide. By connecting with the consumers the suppliers reach a larger clientele and can put their coffee in the homes of millions.

Irvine, CA (PRWEB) November 30, 2004 -- CoffeeSamples.com launches creating a service allowing coffee suppliers to connect directly with coffee connoisseurs worldwide. By connecting with the consumers the suppliers reach a larger clientele and can put their coffee in the homes of millions. The program was created to inform coffee drinkers of new coffee choices and get them to make the switch from their repetitive drinking from inherited brand loyalties.

Most consumers are faced with few choices at supermarkets and are unaware of the quality of the products available. CoffeeSamples.com targets the small to medium sized suppliers that put gourmet coffee and quality as their focus in business.

"Coffee suppliers generally offer samples to let the consumers try new product lines and give them the opportunity to switch. CoffeeSamples.com takes the leg work out of searching the Internet for websites and puts all the samples in a centralized location with consumers reviews." says Nicholas Raba, co-founder of CoffeeSamples.com

To fill the cups of the coffee drinkers, CoffeeSamples.com is seeking coffee suppliers to offer free samples to the consumers. Offering samples to consumers allows the supplier to reach new customers and put their beans back in the life of prior drinkers and the opportunity to offer discounts, future samples, product information and fulfill the need for coffee drinkers to try gourmet coffee. CoffeeSamples.com interacts with the coffee sample recipients allowing the drinker to review the coffee they were sent for others looking for reviews of coffees.

Joining CoffeeSamples.com comes at no charge to either the consumer or suppliers.

The CoffeeSamples.com supplier program ( http://www.coffeesamples.com/supplier_signup.php ) is interactive and allows the supplier to fulfill the orders and update the consumers when the orders have shipped. Quantities of the samples can be limited and show the consumer when all samples are exhausted, at anytime the supplier can add additional quantities or new samples.

Shalina Eye Openers Coffee for your morning wake-up. Eye Openers Coffee.

Shalina Eye Openers Coffee for your morning wake-up. Eye Openers Coffee.

Coffee Lovers Get Delicious New Fairtrade Choice
The launch of a new coffee roaster, Glo Coffee, brings a fresh range of speciality Fairtrade and Organic coffee options. Glo wholesales to coffee shops and retailers, but also provide a direct-to-consumer service through its www.glocoffee.com website, where coffee lovers can take advantage of the "roast-to-order" service and get the very freshest, tastiest coffee, guaranteed to be roasted within 48 hours of posting.

(PRWEB) April 8, 2004 -- Glo Coffee today announced its public launch, and immediate availability of its fine range of freshly roasted coffees. Glo brings a deliciously tempting proposition for coffee drinkers through its commitment to coffee excellence and fair treatment of producers. Combining a high quality variety of coffee beans with a roast-to-order service, customers can purchase online at http://www.glocoffee.com and their orders will be dispatched within 48 hours of roasting. Additionally, all coffee made by Glo bears the Fairtrade Mark.

Wendy Holt, Managing Director and Founder of Glo Coffee explains:
"There are a number of factors to consider when trying to make the perfect cup, not least of which are: the quality of the beans; the roasting method; and the period of time that has passed since the coffee was roasted and ground. Glo uses the highest quality Arabica beans, which we roast for maximum taste. We always wait until an order has been placed before we roast: this ensures that when the coffee is received it is at its optimum, and will stay fresh longer."

Coffee supplied by Glo is packaged in air-tight bags containing a one-way valve: this allows it to be packaged immediately after roasting and will therefore be at its absolute freshest when it arrives. The range includes Single Origins, Glo Blends, and Espresso, with whole bean and multiple grind options. Most of the range is also certified Organic.

Describing Glo's relationship with the Fairtrade Foundation, Holt also stated:
"In establishing Glo, it became very clear to us that we had to source our products in a responsible way. Whilst there are various levels of fairness in the treatment of coffee farmers within our industry today, we believe that only coffee carrying the FAIRTRADE Mark has the independent guarantee that producers in developing countries are getting a better deal.”

In addition to consumer sales, Glo supplies business customers, coffee shops, restaurants and retail food establishments, with special discounts available to charities, churches and not-for-profit organisations.

Glo Coffee is a member of the SCAE (Speciality Coffee Association of Europe), a trade association committed to quality and coffee excellence.

The Glo Coffee Lineup
The following coffees have immediate availability, with additional ranges being announced over the next couple of months:

Glo Colombian, Glo Sumatran Organic and Glo Sidamo Organic: Three single origin high quality Arabica coffees, each delivering the distinct flavours of their regions.

Glo Harmony Organic: The harmonic relationship between some African and Indonesian coffees is the inspiration for this blend, the best known being the classic Mocha-Java. Glo Harmony is roasted to the darker side of medium, creating an interesting and balanced cup.

Glo in the Dark:: A dark strong cup to give that “wake me up” feeling, or also great with a touch of cream for an after-dinner treat.

Glo Espresso: A softer aromatic choice for the espresso lover, creating a smooth cup.

Each Glo Coffee product is available in 227g and 1kg bags, with the choice of either whole beans or a selection of grind types. All carry the Fairtrade Mark.

About Fairtrade
Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay above market prices, Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their lot and have more control over their lives.

About the Fairtrade Mark
The Fairtrade Mark is an independent consumer label which appears on UK products as a guarantee that they have given their producers a better deal. The Mark is awarded by the Fairtrade Foundation, a registered charity set up by CAFOD, Christian Aid, Oxfam, Traidcraft Exchange and the World Development Movement. It shares internationally recognised Fairtrade standards with initiatives in 17 other countries, working together as Fairtrade Labelling Organisations International (FLO).


Shalina Eye Openers Coffee for your morning wake-up. Eye Openers Coffee.

Shalina Eye Openers Coffee for your morning wake-up. Eye Openers Coffee.

Barefoot Coffee Roasters and Global Blends Coffee Give Back to the Community
Barefoot Coffee Roasters increases availability of “Cause and Effect” coffees to the Peninsula to deliver sustainable support to local charities and causes

SAN JOSE, CA (PRWEB) August 12, 2004 -- Coffee lovers and cause minded individuals can now support several great Bay Area causes by drinking coffee at Mountain View’s Global Blends Coffee Company. Through its “Cause and Effect” program, Barefoot Coffee Roasters is raising awareness and providing sustainable support for local causes and charities such as Emergency Housing Consortium (EHC) and Ballet San Jose. And now peninsula residents can enjoy world class coffee and espresso drinks and support their community causes at the same time.

For every pound of Casa Segura or Tanzania Ballerinaberry coffee sold at retail at Global Blends Coffee Company, Barefoot Coffee Roasters and Global Blends will combine to donate $1 to the respective cause. In addition to retail sales, Barefoot Coffee Roasters will donate $0.50 for each pound of these Cause and Effect coffees that Global Blends brews up in the café for customers.

Casa Segura and Tanzania Ballerinaberry are available for purchase in whole bean by the pound as well as served on the bar as filter coffee at Global Blends Coffee Company at 650 Castro St in downtown Mountain View, CA. It is also available at Barefoot Coffee Roasters located at 5237 Stevens Creek Blvd. in Santa Clara.

“The Cause and Effect program gives us an excellent opportunity to serve great coffee and help a cause at the same time, two of my favorite things to do.” Grinned Patsy Price, owner of Global Blends Coffee Company. ”We always encourage our customers to think globally and caffeinate locally, Barefoot allows us to take that to the next level.”

While Barefoot Coffee Roasters provides sustainable support to the global community by purchasing coffee directly from farmers and buying Fair Trade coffees, the creation of these special blends highlights the company’s commitment to bring that support to the local community.

“All of us have great intentions to support local causes and help our communities.” says Andy Newbom, CEO of Barefoot Coffee Roasters. “The Cause and Effect program raises awareness about some great programs in our local community and allows all of us to vote with our dollars and actually make positive change. Coffee and community are intertwined. Community leaders and visionaries like Patsy Price at Global Blends are the future of sustainable support for the community.”

Eugene Lee, a happy Global Blends coffee fanatic and customer was please to be able to support great local causes. "It's good to know that I am drinking the best coffee in the area and I am happy to be playing a part in contributing to art in the community, by helping the Cause and Effect program."

Restaurants, cafés or other businesses interested in providing sustainable support for the homeless, the arts or any of the other Cause and Effect charitable support programs can contact Barefoot Coffee Roasters at 408-687-3692 or e-mail protected from spam bots for more information.

Global Blends Coffee Company is a community oriented independent coffee shop located in downtown Mountain View at 650 Castro St. Combining old world craftsmanship and new world customer service and ambiance Global Blends is carving a niche for itself in the Bay Area Coffee scene. Global Blends supports the global coffee community by buying Fair Trade and farm direct coffee. Global Blends also supports the local community by participating in local fund raisers and community events. Global Blends is a participating member of the Specialty Coffee Association of America.

Barefoot Coffee Roasters is a full-service coffee and espresso bar and artisan organic wholesale coffee roaster located at 5237 Stevens Creek Blvd. in Santa Clara (at the corner of Lawrence Expressway near Bed, Bath and Beyond). All coffees are roasted fresh in the café by skilled artisan roasters using old-world, small batch roasting techniques to coax the best flavor out of every coffee. Barefoot Coffee Roasters actively practices and promotes sustainability in both products and practices. Over 85% of Barefoot Coffee Roasters coffees are organic, shade grown and fair traded, resulting in not only better coffee but better living and working conditions for the farmers and their children for successive generations. The café features computers for Internet access, as well as Wi-Fi Internet access, and serves high-quality coffees, teas, pastries, desserts and chocolates. Barefoot Coffees are served and enjoyed in many fine cafés and restaurants throughout the Bay Area. Barefoot Coffee Roasters is proud to be a participating member of the Specialty Coffee Association of America, the Roasters Guild and a founding member of the Barista Guild of America. For more information, please call (408) 248-4500, visit www.barefootcoffeeroasters.com or simply drop by.

Shalina Coffee... the only coffee in town. Shalina Coffee.

Shalina Coffee... the only coffee in town. Shalina Coffee.

Barefoot Coffee Roasters Helps Stomp Out the Coffee Crisis in Guatemala
Barefoot Coffee Roasters in a unique partnership with Finca Vista Hermosa coffee farm in Guatemala is building a medical clinic for farm workers and their families.

Santa Clara, CA (PRWEB) October 4, 2004 -- As the Coffee Crisis ravages many coffee producing countries it is a welcome change to hear some good news coming out of these coffee origin nations. Barefoot Coffee Roasters, as part of their Cause and Effect program, has developed a unique partnership to bring not only financial relief but medical relief as well to the hard working coffee farmers of Finca Vista Hermosa in Guatemala. Barefoot Coffee Roasters is donating money to fund the building of a medical clinic for the farm workers and their families. In addition to the cash donation Barefoot Coffee Roasters is also making the trek down to Guatemala with a group of Baristas, roasters and customers to actually help build the clinic early in 2005.

Finca Vista Hermosa was just awarded the Excellent Cup 2004 Award for Guatemalan coffees. The Cup of Excellence Award is a prestigious award given to those select world class coffees that a world-wide panel of expert coffee tasters have rated as being the absolute best in the entire country. Out of over 65,000 different coffees submitted and judged the Finca Vista Hermosa coffee was selected as a Cup of Excellence Award winner this July. Barefoot Coffee Roasters is the only coffee roaster in California to have this truly remarkable coffee. Barefoot offers this world class coffee both in their retail café as well as to their café and restaurant wholesale customers.

For every pound of Vista Hermosa Guatemala coffee sold at retail Barefoot Coffee Roasters will donate $1 to the medical clinic fund. In addition to retail sales, Barefoot Coffee Roasters will donate $0.50 for each pound of this Cause and Effect coffee that wholesale customers purchase. Vista Hermosa Guatemala are available for purchase in whole bean by the pound as well as served on the bar as filter coffee at Barefoot Coffee Roasters located at 5237 Stevens Creek Blvd. in Santa Clara. And at many of their café customers throughout the Bay Area.


“For years at the plantation we have been fortunate enough to host visiting groups of doctors to be able to offer medical attention not only to workers, but to anyone who shows up with a need.” Said Edwin Maritinez, Finca Vista Hermosa coffee plantation.”Until now we have swept a clean spot in the dirt and hung plastic tarp over ropes for walls to set up clinic. We need a more adequate structure and we are thrilled as a small family business to see customers volunteer to get their hands dirty getting involved with such a project at coffee origin. We are excited that Andy has taken the initiative with Barefoot Coffee Roasters to commit to paving the way for this project. This will facilitate meeting vital health needs for hundreds each year, giving them a healthier future. This is something you can not put a price on."
Vista Hermosa Guatemala is organically grown under native shade trees and tended by well trained farmers who take great pride in their finished product. Barefoot Coffee Roasters pays far more than Fair Trade prices for this remarkable coffee ensuring that farmers are paid fair wages and that the farm can invest back into their production.

While Barefoot Coffee Roasters provides sustainable support to the global community by purchasing coffee directly from farmers and buying Fair Trade coffees, the creation of these special blends highlights the company’s commitment to bring that support to the local community.

“There is only one true way to defeat the growing Coffee Crisis.” says Andy Newbom, CEO of Barefoot Coffee Roasters. “Purchasing world-class, specialty quality coffees directly from the farmers without the myriad middlemen ensures that all of the profits stays in their hands where it belongs. And for a world renowned grower like Finca Vista Hermosa with their ecologically sound growing practices, progressive and caring worker treatment and amazingly tasty coffee the future is starting to look bright.”

Restaurants, cafés or other businesses interested in providing sustainable support for coffee farmers, the homeless, the arts or any of the other Cause and Effect charitable support programs can contact Barefoot Coffee Roasters at 408-687-3692 or e-mail protected from spam bots for more information.

Finca Vista Hermosa is an award winning coffee plantation of three generations of dedicated coffee farmers in northwest Guatemala in the stunning highlands of the Huehuetenango region. The elevation is 4700-5600 feet and all of the land above the 5700 feet mark is native forest. This natural forest is completely wild nature preserve and home to the natural fresh water springs that feed the farm. The farm is covered in native shade trees that provide shelter and food for the birds, the perfect blend of sun and shade for the coffee trees and protects against soil erosion. Natural fertilizers rather than chemicals are tilled back into the soil to provide lush and healthy coffee trees that resist pests and disease. However it is our people that are our greatest asset. We provide them with medical and dental attention as well as regular training and supplies for them to continuously improve their hygiene which is the largest contributor to many health challenges they encounter. Finca Vista Hermosa supports schooling and continued education of the children of farm workers and does not employ underage laborers. There is a very strong family dynamic that certainly cannot be underestimated as younger kids play around their parents as they work and are able to spend the day with the family. This way every meal, every day is shared as a family.


Barefoot Coffee Roasters is a full-service coffee and espresso bar and artisan organic wholesale coffee roaster located at 5237 Stevens Creek Blvd. in Santa Clara (at the corner of Lawrence Expressway near Bed, Bath and Beyond). Barefoot Coffee Roasters was just voted the Best Coffee House in Silicon Valley by Metro Magazine. All coffees are roasted fresh in the café by skilled artisan roasters using old-world, small batch roasting techniques to coax the best flavor out of every coffee. Barefoot Coffee Roasters actively practices and promotes sustainability in both products and practices. Over 85% of Barefoot Coffee Roasters coffees are organic, shade grown and fair traded, resulting in not only better coffee but better living and working conditions for the farmers and their children for successive generations. The café features computers for Internet access, as well as Wi-Fi Internet access, and serves high-quality coffees, teas, pastries, desserts and chocolates. Barefoot Coffees are served and enjoyed in many fine cafés and restaurants throughout the nation. Barefoot Coffee Roasters is proud to be a participating member of the Specialty Coffee Association of America, the Roasters Guild and a founding member of the Barista Guild of America. For more information, please call (408) 248-4500, visit www.barefootcoffeeroasters.com or simply drop by.